Broker Check

The Housman Group

How We Work With You

How We Work With You

At The Housman Group, our practice is built on relationships, not transactions. With deep ties in Paducah, we know what it takes to care for our clients and this community as we help them achieve financial success. Our multigenerational team brings the right elements together at the right time to maximize our clients' ability to accumulate and transfer wealth from one generation to the next. The heart of this approach is putting clients first - always. With this guiding principle, we deliver a comprehensive wealth management experience customized to each clients' specific needs and supported by consistent, high-quality service.

100 Combined Years of Experience | 7 Individuals | 1 Team

Meet Our Team

Larry Housman

Financial Advisor

270-450-9900

lhousman@rwbaird.com

Larry D. Housman is a financial advisor and team leader of the Housman Group at the Paducah office of Baird. He brings more than 35 years of experience to the table when meeting with his clients in 32 states. Although today's technology advancements have brought many conveniences to the business world, Larry prefers occasional face-to-face visits to get caught up on his clients' lives whenever possible.

While growing up in western Kentucky, Larry frequented his granddad's sign company, watching the sign painters' hand-paint the signs. Larry also enjoyed the years he spent learning and working in the drugstores run by his dad and his business partner. This was a time in the world of pharmacies after the soda fountains, but before the big box stores, a time when the owners knew the customers'; names and were part of the community. The value of that cohesiveness between a business and its patrons was something that he learned early on. Today, that bond between Larry and his clients is formed through the dialog that goes on during the three stages of a successful plan: conversation or information gathering, implementation and monitoring.

At the Housman Group we believe in the value of information and education. For 20 years we have hosted a widely listened-to radio show called "Dollars & Sense," aired on Thursdays and Saturdays as well as podcasted. The show breaks down many of today’s complexities of the financial world and shares the Housman's’ opinion on how current events may affect your financial plan.

Larry and his wife Kelly have been married for 34 years and have four adult children and one granddaughter. They all are UK Wildcat grads except the youngest daughter, she will be a Murray State University graduate. Larry and Kelly attend Lone Oak First Baptist Church, where he serves as a deacon and is on the finance committee. On Larry's off time he can be found with his family grilling or boating on one of the local lakes. One hobby that Larry enjoys, going back to the days of his granddad's sign company, is the lost art of hand-pinstriping and hand-lettering.

Brent Housman

Financial Advisor

270-450-9900

bhousman@rwbaird.com

Brent Housman, a Senior Vice President and financial advisor with the Housman Group in the Paducah office of Baird, brings more than 27 years' worth of financial experience to his practice. He sees his primary roles within the Housman group as providing collaborative advice to help their clients achieve their financial goals, navigate through the accumulation and distribution phases of retirement, and efficiently transfer assets to their heirs.

A Paducah native, Brent graduated from Paducah Tilghman High School. He completed his bachelor's degree at Union University in Jackson, Tennessee, and earned his MBA through Murray State University. In addition to his MBA, Brent has earned his Series 7 and 63, and 65 licenses.

Brent and his wife, Sarah, have been married for 26 years and have four children. He is very active in his church and community, having held board positions with Beyond Uganda, Kiwanis (who named him Kiwanian of the Year), the Paducah Chamber of Commerce, the CHC LTAC Hospital, and the Boy Scouts of America, where he is an Eagle Scout. Brent was a member of Leadership Paducah Class #33. He also served two terms in the Kentucky House of Representatives and was named a Kentucky Colonel. In his spare time, Brent enjoys taking part in his children’s activities, traveling and going to the lake.

Zack Smith

Financial Advisor

270-450-9900

zsmith@rwbaird.com

Zack Smith is a Financial Advisor with The Housman Group at Baird, bringing more than a decade of experience helping individuals, families, and business owners make confident financial decisions. Through a planning-first approach, Zack works closely with clients to align their financial strategies with what matters most whether that’s preparing for retirement, generating sustainable income, preserving wealth, or building a legacy for future generations.

Zack serves a diverse range of clients, including young professionals, pre-retirees, retirees, and business owners. He focuses on simplifying complex financial matters and providing clear, actionable guidance at every stage of life.

At The Housman Group, relationships are the foundation of everything they do. Zack and his team are committed to delivering personalized advice and ongoing service, helping clients connect their financial decisions to their goals, protect what they’ve built, and move forward with clarity and confidence.

A lifelong resident of Western Kentucky, Zack graduated from Marshall County High School and earned his Bachelor of Science in Business with a focus in Finance and Financial Planning from Murray State University. He holds his Series 7 and Series 66 securities licenses, along with his Life and Health Insurance license.

Zack is actively involved in his community, serving on the board of the Paducah Day Nursery and Learning Center and as a member of Leadership Paducah Class #36.

He and his wife, Linda, live in Murray, Kentucky, with their daughter, Leighton. Outside the office, Zack enjoys attending basketball games, traveling, volunteering, and spending time with family and friends

 

Shannon Vaughn

Client Specialist

270-450-9900

svaughn@rwbaird.com

Shannon Vaughn is a Client Specialist for the Housman Group at the Paducah office of Baird. She has been with the firm for 25 years, after earning a double bachelor's degree in Christian ministry and psychology and counseling. Shannon is an integral part of the Housman Group and interacts with clients daily and facilitates a wide variety of inquiries. She offers prompt service and provides personal attention to each client. Shannon works closely with Larry, Brent, and Zack and strives to make the client experience excellent.

A native of Paducah, Shannon and her husband, Jason, have three beautiful children, Madison, John-Caleb, and Noah, as well as two grandchildren. She serves as the Women's Ministry Director at her church as well as making speaking engagements at various Women's Conferences. Shannon is a football fanatic, rooting particularly for the Green Bay Packers and the McCracken County Mustangs.

Angie Fields

Client Assistant

270-450-9900

afields@rwbaird.com

Angie Fields has been a Client Assistant with the Paducah office of Baird since 2017. Before joining our team, she previously worked for Ballard County Elementary School and Western Kentucky Community & Technical College.

Angie earned her degree in accounting from Western Kentucky Community & Technical College. She has two children, Evan and Rianah. Angie was also a longtime fast-pitch softball coach. In her spare time, Angie loves to hang out at her pool and to travel to Florida with her mom.

Kelly Housman

Branch Operations Assistant

270-450-9900

khousman@rwbaird.com

Kelly Housman joined the Housman Group as a Branch Operations Assistant in 2017. She supports The Housman Group by greeting clients, assisting the financial advisors with reports and documents needed for client meetings, opening accounts, account maintenance and processing of documents.

Kelly resides in Lone Oak with her husband, Larry. They have four children and two granddaughters. Outside of the office, Kelly enjoys spending time with her family, boating, and crafting.